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Behind the Willou Brand


Hello, we are the faces behind Willou! Sarah, Peter and Dominique. We can't wait to share our collection with you, if you have any questions please reach out via our contact page. 

Our vision for Willou is to create small collections of trans-seasonal pieces, ethically made in Christchurch New Zealand.

In doing this we aim to support local businesses and manufacturers by using New Zealand fabric suppliers, local machinists and cutters and finishing garments ourselves making sure every last piece has been hand crafted just for you. 

We have used high quality fabric and manufacturing with the hope that these pieces will last many seasons when washed and worn appropriately to encourage conscious, sustainable buying.

We chose to work primarily with 100% linen fabric for its natural fibers, durability and trans-seasonal ability. Linen acts as a natural insulator; keeping you cool in summer and warm in winter.

We hope you enjoy our consciously crafted collection.